ABOUT THE COMPANY
Yummy United is an international company that makes food products for children. It was created by the founder of the Mildberry branding agency Oleg Beriev together with Roman Glebov, an expert in food production technologies, in 2019. It was first introduced to the world in Italy at the TuttoFood Milano Exhibition on 6 May 2019.
It is based on a unique business model that allows children to actively participate in the life of the company and to influence the creation and promotion of children's food products. Yummy United has a permanent and regularly re-elected Kids Board of Directors made up of children between 8 and 12. While playing the roles of directors, kids propose ideas for products, flavours, designs and communications, hold discussions with adult experts and approve the solutions that the company introduces into production.
The first Yummy United Kids Board of Directors gathered in Italy in the spring of 2019. That was also when the company introduced its first product, chocolate glazed quark bars, unique for the Italian market.
It is based on a unique business model that allows children to actively participate in the life of the company and to influence the creation and promotion of children's food products. Yummy United has a permanent and regularly re-elected Kids Board of Directors made up of children between 8 and 12. While playing the roles of directors, kids propose ideas for products, flavours, designs and communications, hold discussions with adult experts and approve the solutions that the company introduces into production.
The first Yummy United Kids Board of Directors gathered in Italy in the spring of 2019. That was also when the company introduced its first product, chocolate glazed quark bars, unique for the Italian market.
In November 2019, Yummy United announced that it was entering the Russian market. The first Russian Kids Board of Directors was formed and introduced on 10 February 2020. It was made up of 40 children from 18 Russian cities. The second Board was elected in September 2020 and included children from 26 cities. The Russian Board has later been re-elected for the third time and is now made up of 40 children from 28 Russian cities and towns.
Yummy United is developing a multicategory product portfolio in the Russian market. The first products based on the ideas of the first Board were delivered to the retail chain Magnit in June 2020. The range consisted of 15 SKUs in five product categories: chocolate glazed quark bars, milkshakes, natural juices, breakfast cereals and breakfast milk. In December 2020, the company's entire product portfolio was relaunched in a new design approved by the second Kids Board of Directors. New SKUs were also added. Products under the Yummy United brand are currently available in 16,000 retail outlets all over Russia. Our portfolio includes 18 SKUs. Yummy United is actively expanding its list of retail partners and plans to become a federal brand by the third quarter of 2021.
Yummy United is developing a multicategory product portfolio in the Russian market. The first products based on the ideas of the first Board were delivered to the retail chain Magnit in June 2020. The range consisted of 15 SKUs in five product categories: chocolate glazed quark bars, milkshakes, natural juices, breakfast cereals and breakfast milk. In December 2020, the company's entire product portfolio was relaunched in a new design approved by the second Kids Board of Directors. New SKUs were also added. Products under the Yummy United brand are currently available in 16,000 retail outlets all over Russia. Our portfolio includes 18 SKUs. Yummy United is actively expanding its list of retail partners and plans to become a federal brand by the third quarter of 2021.
Yummy United in Russia
Yummy United is always open to partnerships and is ready to support projects aimed at creating unique experiences and conditions for implementing children's initiatives that can change the world around us. Yummy United believes that in every child there is a strong and creative personality. Our mission is to help children to manifest it while preserving everything that makes them creative, inquisitive, sincere and able to dream. Yummy United is not just a company run by children and making products based on children's ideas. It also unites many partnerships in various areas under a single brand, goal and mission.
In October 2020, Yummy United and the Skolkovo Foundation launched a federal contest of children's ideas that could change the world around us, called Think Big. Start Small. The project aims to find and implement children's ideas that can improve the lives of people in a particular place. Over 300 applications from 108 Russian cities and towns have been submitted in total. The idea of the winning team will be brought to life and presented in October 2021 at the Open Innovations Forum.
In February 2021, the company signed a cooperation agreement with the Agency for Strategic Initiatives aimed at attracting children aged between 8 and 12 to various events in the field of personal growth and self-development. The agreement involves the organisation of joint events for this age group, informational interaction and the exchange of analytical data.
In October 2020, Yummy United and the Skolkovo Foundation launched a federal contest of children's ideas that could change the world around us, called Think Big. Start Small. The project aims to find and implement children's ideas that can improve the lives of people in a particular place. Over 300 applications from 108 Russian cities and towns have been submitted in total. The idea of the winning team will be brought to life and presented in October 2021 at the Open Innovations Forum.
In February 2021, the company signed a cooperation agreement with the Agency for Strategic Initiatives aimed at attracting children aged between 8 and 12 to various events in the field of personal growth and self-development. The agreement involves the organisation of joint events for this age group, informational interaction and the exchange of analytical data.
Partner projects
Ul. Butirsky Val, 10, floor 6, room
06-158, Moscow, Russia, 125047
06-158, Moscow, Russia, 125047