Yummy United is an international company that makes food products for children. It was created by the founder of the Mildberry branding agency Oleg Beriev together with Roman Glebov, an expert in food production technologies, in 2019. It was first introduced to the world in Italy at the TuttoFood Milano Exhibition on 6 May 2019.
It is based on a unique business model that allows children to actively participate in the life of the company and to influence the creation and promotion of children's food products. Yummy United has a permanent and regularly re-elected Kids Board of Directors
made up of children between 8 and 12. While playing the roles of directors, kids propose ideas for products, flavours, designs and communications, hold discussions with adult experts and approve the solutions that the company introduces into production.
The first Yummy United Kids Board of Directors gathered in Italy in the spring of 2019. That was also when the company introduced its first product, chocolate glazed quark bars,
unique for the Italian market.